Video push is an application that can make an outbound video call to a set of (3G video-enabled) mobile numbers at a pre-defined time.  The management functionality of the application allows the business users to define number lists and outbound campaigns and access management information on the status of push campaigns.  Any 3G video application or message can be pushed to a user – the pushed application can allow full interactivity and can also allow the user to request to be transferred to a video contact centre agent.

A good example of Video Push in action is an outbound campaign to educate 3G subscribers on how to make full use of the 3G video calling features available on their network and phone.

In the demo scenario, callers are greeted by a friendly face, given an overview of the features available via video call and are then presented a tutorial on how to make a video call with the particular mobile phone.

Callers are then invited to make an outbound video call and if they are having trouble the application will automatically call them back for trouble shooting.

A video call centre agent can be reached at any time if the user is having difficulty.