SpeechStorm Showcase Hosted Speech Applications at Leading Retail Industry Event in Londo

-Dixons, Consumer Electronics Retailer to Speak in Thought Leadership Pavilion-

Belfast, January 24th 2007 - SpeechStorm today announced their participation in the upcoming Retail Business Show in London and the launch of SpeechStormTM hosted speech solution into the UK market. The Retail Business Show is the leading retail event in the UK and provides a constructive and relevant forum for retailers to evaluate the systems and services that will enhance their profitability and efficiency.

Following the success of SpeechStormTM in the retail sector of the Irish market, the company decided to use this event as the ideal forum to launch their SpeechStormTM platform in the UK. Commenting on the launch, Oliver Lennon, Director of Speech Solutions at SpeechStorm said, "We're really excited with our new products; the retail industry is a perfect fit for speech recognition as the sector typically generates high volumes of low value or non-sales related routine enquiries. Using our experience in the sector to help combat this operational overhead we've developed a suite of customer-facing hosted speech applications specifically for the retail sector. The SpeechStormTM suite includes store locator, product-line call routing, delivery reminders & notifications, stock and order status-check and a fully self-managed information line solution."

Dixons Service Group (Ireland), a leading customer electronics retailer, selected SpeechStrom with their partner Eircom, to manage all customer calls and enquiries in their Irish operation. During the Retail Business Show, Dixons Service Manager, Phil Mooney will deliver a thought leadership session around their use of Speech technology and its' impact on their business. Mr. Mooney will share insights and describe how their speech applications have helped Dixons to streamline and improve customer experience and reduce the volume of post-sales calls to the stores by over 60%.

The Retail Business Show takes place at London's Earls Court from January 31 - Feb 1. SpeechStorm will be exhibiting in the main hall at stand J61. Dixons will present on February 1st at 11am in the Thought Leadership Pavilion of the main exhibit hall.  For further information on the SpeechStorm platform, visit www.speechstorm.com or to learn more about the event go to www.retailevents.co.uk.